SEO Tips That Will Help Your Website Rank Higher

Search Engine Optimisation (SEO) is now a common digital marketing strategy used by many small business owners to improve their business to rank higher in Google search results.

If this is you, here are FIVE tips you can carry out for free to see how your website is doing in terms of SEO.

What is SEO and how does it work?

Search Engine Optimisation is all about using various search engine tools to help your website rank higher in Google. There are a couple of general search engine optimisation (SEO) techniques that you can use, like adding in a keyword strategy, adding meta tags, ranking keywords in the title and meta description of your webpages, adding in links to your site, and more. However, there are many other SEO strategies out there. You just need to learn how to implement them for your site and your business.

How to do on-page SEO

The first thing you need to do is to ensure your site content is correct. Make sure your content is all about your target audience and helps them get what they need in a seamless and in a transparent manner. Answer the questions your audience would ask.

• Tell them about your products and services in an understandable way that works for them.
• Keep your articles on topic. The key is to keep your articles relevant, not too long, engaging and informative.
• Use keywords in your headlines, within the text, in your sub-headers and within your meta-tags.
• On Page SEO - use right keywords.
• Develop meta titles, meta descriptions, meta keywords, main text of the page and sitemap to optimize your website content for SEO.
• Create meta description tags for all your pages.
  

How to do off-page SEO

The following tips will help you to get better on-page SEO for your website and how you can increase the traffic that visits your website, thereby increasing your website's overall ranking in Google. There is a specific way Google treats websites, Google assigns websites with higher Google PageRank (the system that decides where your website will appear in the search results) to the first page of Google's search results. For example, you will never be on page two of Google's search results because the search engine algorithm recognizes that your website is less important than websites that rank lower. This is called PageRank or the higher, the better. Basically, what Google does is break down websites based on their position in the search results.

5 SEO Tips For Beginners – Google Boost Your Web Site

This should not be a difficult task. A lot of people are skeptical about SEO, and it may take a while for you to see any changes. However, keep at it, and you'll start seeing some changes within 3-6 months. These are the main SEO tips you need to follow: 1. SEO blog If you really want to improve your website ranking in Google, you need to write a blog on your website. Google automatically gives your website a higher rank because your website has more content on it. If you want to make your content fresh, you can write a lot about trending topics and events. Search engines get what they want from your blog. 

Here are five of the most useful that you can learn at no cost to improve your content, and in time your SEO:

1. Optimise your title tags with pages your keyword

Start by ensuring your page titles are accurate, well-placed and concise. Ditch a keyword or phrase Don't keyword stuff your title tags and make sure to focus on the page title and address in your titles rather than using keywords. Avoid duplicate content on your website will make your pages load slower, and will do little to boost your SEO. If you must include content you wouldn't normally on your website, create one URL for your main page with one keyword and have it linked in the description of your article. Provide lots of great high-quality backlinks If you want to rank higher in Google, you need to link back to your site from high-ranking sites and give them your link.

2. Optimise your meta tags and description

The meta tags are another place you can get creative and add extra value to your SEO efforts. Meta tags are the descriptions of the content of your page that are included in the HTML code in the header and footer of the page. Generally, meta tags need to be written in SEO-friendly language. The simplest way to add value to these meta tags is by including the appropriate keyword into the meta tag. It is important to note that a meta tag is not needed for every page of your site. The most popular and best place to use meta tags are in the page title and the meta description on the home page. Use the keywords that you have chosen in the title and also in the meta description of the home page. Make sure to include it as part of the title of your home page.

3. Optimise your images

The number one way that Google (and other search engines) rank websites is by analysing the content on the page, and images are no exception. If your website isn't content-rich, then it's probably going to struggle in the SERPs. It's easy to optimise your images to make them more appealing and create a clickable thumbnail. If you have a website that is frequently updated with fresh content then you may not need to worry about this, but if you only update occasionally it is worth ensuring your images are ready for any potential changes. Add a meta title tag To the right of your website URL is the meta title tag. It can be annoying to have to click on it every time you want to find out what that link is going to say, but it's often extremely important in SEO.

4. Get more backlinks

Backlinks are critical to improving a website’s rankings in Google, because Google considers the quality of backlinks as one of the four key ranking factors. If you have a great blog with lots of great content, including lots of relevant backlinks, your website will rank higher in the search engine results. You can get some of these through Linkedin, which is a great way to get more relevant, high-quality backlinks.

5. Use relevant keywords

The key to keyword optimisation is to make your content relevant to your target audience and specific to the search terms they are searching for. The more you can produce content to attract these people, the better chance of them being directed to you instead of a competitor. Use the most relevant keyword (may not be the first one people think of) To optimise your website for search engines, you have to choose what you call "the most relevant keywords". This will help Google and other search engines to rank your website more favourably than if you just pick the first five keywords you think of. Readers are smart and usually, they do a quick search to find out the answer they need before reading further.

Conclusion

Search engine optimisation and digital marketing are just two of the marketing strategies that you can use to get your brand or business noticed by your target customers. However, you need to be aware of the benefits and risks of using these marketing strategies. And it's not all about the ROI of these marketing strategies. It's also about the consequences of a wrong choice. Stay ahead of the competition by developing a marketing strategy that will work for your small business.

What content writing tips is working to gain you more website traffic?

     About Social Space

Hey there, I'm Robert Tickner!

I’m an online visibility consultant who helps local small businesses get noticed on Google search, and guides them on their digital journey. I build websites with structured web design practices through SEO services that get noticed on Google's search algorithms, write the occasional blog, and boost Google My Business listings to improve overall traffic that helps convert more potential clients to your website.

I'm determined to grow my business.

My only question, is it time to boost yours?

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